The Ultimate Guide to Choosing a Wig for Your Face Shape

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When you're ready to explore wigs, hair toppers or hair pieces as a solution for hair loss, the choices can feel overwhelming. At Custom Hair Company, we understand that finding the right fit isn't just about coverage; it's about helping you feel confident and comfortable in your own skin again.

One of the most important factors we consider during our consultations is how different wig styles work with your unique face shape.

With over 20 years of experience helping New Zealanders find their perfect hair solution, we've learned that the right wigs and hair pieces should enhance your natural features, not hide them.

Whether you're exploring options due to medical treatment, alopecia, or natural hair thinning, understanding how face shape influences your choice can make all the difference in achieving a natural, flattering result.

Why Face Shape Matters When Choosing Wigs and Hair Pieces

Every person who visits our Hamilton studio or talks to us via video consultation has unique facial features, and what looks stunning on one client may not suit another. This is why we never take a one-size-fits-all approach to wigs and hair pieces. Your face shape affects how hair frames your features, and selecting the right style can help highlight your best qualities while creating balance and symmetry.

During our free consultations, we take time to assess your face shape alongside other factors like your lifestyle, hair loss pattern, and personal style preferences. This comprehensive approach ensures that your wigs or hair pieces become a natural extension of yourself, not just something you wear.

chart showing face shape types

How to Identify Your Face Shape

Before we explore which wigs or hair pieces work best for different face shapes, it's helpful to understand how to identify yours. The easiest method is to pull your existing hair back and examine the outline of your face in a mirror.

Most face shapes fall into these categories: oval, round, square, heart, diamond, or long (rectangular). Each has distinct characteristics that influence which wig styles will be most flattering.

At Custom Hair Company, our experienced specialists help identify your face shape during your consultation, taking the guesswork out of this important step.

Wigs and Hair Pieces for Oval Face Shapes

If you have an oval face shape, you're blessed with versatile proportions; your forehead is slightly wider than your chin, with balanced features and a gently rounded jawline. This shape works beautifully with almost any of our human hair wigs and hair pieces.

Best options from our range:

  • Medium to long wigs with layered cuts
  • Hair toppers that add volume while maintaining natural proportions
  • Both the centre and side parts tend to flatter this face shape
  • Most of our extensive wig collection will suit oval faces

Styling tip: While oval faces are versatile, avoid wigs that hang too heavily over the face, as this can mask your naturally balanced features.

Wigs and Hair Pieces for Round Face Shapes

Round faces feature full cheeks, a rounded chin, and roughly equal width and length. When we fit wigs and hair pieces for round faces, our goal is to create the illusion of length and structure.

Recommended styles:

  • Wigs with volume at the crown to add height
  • Longer human hair wigs that fall below the chin
  • Hair toppers that create lift at the roots
  • Side parts work particularly well
  • Layered cuts that add movement and structure

Avoid: Short, full wigs or styles with curls around the cheek area, as these can emphasise roundness rather than elongating your features.

Wigs and Hair Pieces for Square Face Shapes

Square faces have strong, defined jawlines and broad foreheads. Our approach with wigs and hair pieces for this face shape focuses on softening angular lines and adding gentle curves.

Perfect choices:

  • Wigs with waves, curls, or textured layers
  • Hair pieces with soft, flowing movement
  • Side-swept fringes to soften the forehead
  • Styles that create movement around the jawline

Styling considerations: We typically steer away from straight, blunt cuts or heavy bangs, as these can accentuate the squareness of your features rather than balancing them.

Tammy wig with side sweeping fringe

Wigs and Hair Pieces for Heart-Shaped Faces

Heart-shaped faces are wider at the forehead, tapering to a narrow chin with pronounced cheekbones. The key is adding volume near the jawline while keeping the crown area more subdued.

Ideal options:

  • Chin-length to shoulder-length wigs with soft curls or waves
  • Hair toppers that add fullness without excessive crown volume
  • Side parts and side fringes to balance forehead width
  • Styles that draw attention downward to create balance

What to avoid: Very short wigs or hair pieces that are too full at the crown can emphasise the top-heavy structure of heart-shaped faces.

Wigs and Hair Pieces for Diamond Face Shapes

Diamond faces feature high, defined cheekbones with narrower foreheads and chins. Our styling approach adds width to the forehead and jaw areas while softening prominent cheekbones.

Recommended styles:

  • Wigs that fall just past the shoulders
  • Gentle waves and textured layers for balanced fullness
  • Side-swept fringes to broaden the forehead appearance
  • Hair pieces that add volume without pulling hair severely back

Styling note: Avoid wigs that tuck tightly behind the ears, as this draws attention to the widest part of diamond-shaped faces.

gretchen wearing red wig

Wigs and Hair Pieces for Long or Rectangular Face Shapes

Long faces are longer than they are wide, often with straight cheek lines and higher foreheads. Our goal is to reduce the appearance of length while adding width and balance.

Best choices:

  • Shoulder-length wigs with waves or curls
  • Hair toppers that add volume at the sides
  • Wigs with fringes to visually shorten the forehead
  • Chin-length bobs for added width

Avoid: Extra-long wigs or styles with excessive crown height, which can make long faces appear even more elongated.

Beyond Face Shape: Choosing the Right Type of Wigs and Hair Pieces

At Custom Hair Company, we know that face shape is just one consideration when selecting wigs and hair pieces. We also help you navigate the different types available to find what works best for your specific needs, lifestyle, and hair loss pattern.

Human Hair Wigs

Our specialty at Custom Hair Company is human hair wigs, the most realistic and versatile option available. Unlike synthetic alternatives, our human hair wigs can be cut, coloured, curled, and straightened just like your natural hair. With proper care, they last significantly longer and offer unmatched flexibility for styling.

We stock New Zealand's largest range of human hair wigs, meaning you won't wait weeks for your perfect match. Every piece is personally fitted and customised in our Hamilton studio, (we don't outsource to other salons).

Hair Toppers

For those experiencing thinning rather than complete hair loss, our hair toppers provide targeted coverage where you need it most. These hair pieces clip seamlessly into your existing hair, adding volume and density to areas like the crown, part line, or temples. Check out our article on all there is to know about hair toppers here.

Hair Patches (Skin Patches)

Our custom hair patches offer solutions for localised hair loss, such as alopecia areata or scarring. These ultra-realistic hair pieces mimic hair growing directly from your scalp and can be worn during all activities, including sleeping and showering.

Hairdresser cutting hair

Professional Fitting and Customisation Makes the Difference

What sets Custom Hair Company apart is our commitment to personalisation. We don't simply sell wigs and hair pieces; we create customised solutions. Every piece is cut, coloured, and styled to complement your face shape, skin tone, and personal style preferences.

During your free consultation, we:

  • Assess your face shape and features
  • Discuss your lifestyle and maintenance preferences
  • Explain your options under the Ministry of Health Wig Subsidy, if applicable
  • Provide expert styling and fitting services
  • Ensure your wigs or hair pieces look and feel completely natural

Book Your Free Consultation Today

Choosing a wig or hairpiece is a personal journey, and we're here to guide you every step of the way. Our compassionate team at Custom Hair Company understands the challenges of hair loss and is dedicated to helping you feel like yourself again.

Whether you're in Hamilton or anywhere else in New Zealand, we offer private consultations both in salon and via video to discuss your options. With our extensive stock range and expert customisation services, you'll leave feeling much more confident in your choice.

We are also an approved NZ wig subsidy provider.

Contact Custom Hair Company:

Don't let hair loss define you. With the right wigs and hair pieces, professionally fitted and styled for your unique face shape, you can reclaim your confidence and feel beautiful again. We're not just here to provide hair solutions; we're "Hair to Help" you feel like yourself again.

Custom Hair Company specialises in human hair wigs, hair toppers, and hair pieces for women, men, and children throughout New Zealand. With over 20 years of experience and the largest in-stock range nationwide, we provide personalised solutions with compassion, expertise, and care.

At Custom Hair Company, we create personalised human hair wigs, hair toppers, hair pieces, and hair patch solutions for women, men, and children across New Zealand. With the most extensive range of stock on hand, we offer fast turnaround times and expert service you can rely on. Based in Hamilton and backed by over 20 years of experience, we are 'Hair to Help' with natural-looking, custom-fit hair systems crafted with care, compassion, and precision.
07 929 1258
56 Pembroke Street 

Hamilton 3204 

New Zealand
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