Wig Density Explained: What You Need to Know

When it comes to wigs, most people start by thinking about colour, length, or style. But there’s another detail that can make or break how natural your wig looks: density.

At Custom Hair Company, we specialise in creating low-density, natural-looking wigs New Zealand customers love because they’re lightweight, realistic, and comfortable for everyday wear. If you’ve ever felt frustrated with bulky or overly “wiggy” styles, understanding wig density could be the key to finding your perfect match.

What Does Wig Density Mean?

Wig density refers to the amount of hair used on the wig cap. In simple terms, it’s how thick or full the wig looks compared to natural hair growth. Density is measured in percentages: the higher the number, the more hair is sewn into the wig.

Here’s a breakdown of common wig densities:

Light Density (80–100%)

Mimics the look of naturally fine or thin hair. Ideal for individuals seeking subtle, everyday styles that don’t draw attention to being a wig.

Medium Density (120–150%)

A popular “in-between” choice, offering natural fullness without being overly heavy. Works well for those who prefer some volume but still want a realistic look.

High Density (180–200%+)

Creates a thick, glamorous appearance. Often chosen for people who love big curls, statement styles, or need hair that stands out on stage or in photos.

Think of density like clothing fit: a wig with the wrong density can feel like wearing the wrong size.

Why Wig Density Matters More Than You Think

Choosing the wrong density doesn’t just affect how your wig looks, it affects how it feels.

• Appearance – A wig that’s too thick can look unnatural, while a wig that’s too thin may not give you the coverage you want.
• Comfort – High-density wigs are heavier and can feel hot, especially in warmer weather.
• Styling Flexibility – Lower densities allow for sleek styles and natural movement, while higher densities are better for voluminous curls and dramatic hairstyles.
• Longevity – Overly dense wigs can tangle more easily and require more maintenance.

That’s why understanding density is so important before investing in a quality wig.

Why Low-Density Wigs Look More Natural

One of the most common complaints we hear from clients is that traditional wigs feel bulky and heavy. That’s because many mass-produced wigs are made at higher densities to appear “fuller.” But fullness doesn’t always equal natural beauty.

At Custom Hair Company, we design low-density wigs that:

• Are lighter, cooler, and more breathable.
• Replicate the way real hair grows, slightly finer around the hairline and denser towards the crown.
• Move naturally with your head instead of sitting stiffly.
• Allow you to part and style your hair without revealing an overly thick base.

This subtle but important detail is what makes our New Zealand wig clients choose again and again.

How to Choose the Right Density for You

Whether you're choosing your first wig or needing an upgrade, the right wig density depends on several personal factors:

Your Natural Hair Type

• If you naturally have fine or thin hair, a low-density wig will look most natural.
• If you’re used to thick, voluminous hair, a medium density may be more realistic for you.

Your Lifestyle

• For daily wear, especially in work or social settings, lighter densities are much more comfortable.
• If you want a wig for special occasions, you might choose something thats fuller for a more glamorous effect.

Styling Preferences

• Straight or sleek styles look more authentic at lower densities.
• Big curls, waves, or dramatic looks need more density to hold their shape.

Climate and Comfort

• In New Zealand’s warm summers, heavy wigs can feel hot and restrictive. Lighter-density wigs are easier to wear all day without discomfort.

Why Wigs in New Zealand Need to Be Different

Our New Zealand lifestyle is unique. Between the active, outdoorsy culture and our changeable climate, heavy wigs don’t suit most people’s day-to-day lives.

That’s why, at Custom Hair Company, we’ve tailored our designs to suit New Zealand's needs. Our ‘Hair to Help’  low-density wigs aren’t just more natural, they’re also practical for wearing while you’re out and about, whether that’s a walk along the beach, a day at the office, or a summer barbecue.

When searching for wigs, New Zealand customers often discover that overseas mass-produced wigs just don’t meet their expectations for comfort and realism. That’s where our customised approach with the ‘Hair to Help’ range that makes the difference.

The Custom Hair Company Difference

At Custom Hair Company, we believe that wigs should enhance your confidence, not make you feel self-conscious. Every wig we create is carefully designed with density in mind to match your lifestyle, face shape, and personal preferences.

• Natural movement – no bulky or artificial “helmet hair.”
• Customised density – chosen to suit your individual needs, not just a standard factory setting.
• Lightweight comfort – designed to feel like your own hair, even after hours of wear.
• Premium materials – using human hair for a natural look and long-lasting results.

Final Takeaway

Wig density isn’t just a technical detail, it’s the secret to a wig that makes it feel comfortable, look natural, and boost your confidence. If you’re looking for beautifully made, natural-looking wigs in New Zealand, Custom Hair Company is here to help you find your perfect ‘Hair to Help’ match.

Contact our professional team for a free personalised in studio or online consultation now!

Phone
07 929 1258